The Hexagon story begins in July 2012, when Tiri Group (Sturgess Tennant Astley) & Greg Howell, having owned/managed the business in a former chapter, successfully acquired Auckland-based Rapid Labels.
Then in January 2013, Tom Sturgess & Mercury Capital purchased the Blue Star NZ & Webstar NZ businesses. Bundled inside that group was Panprint, a specialist Auckland-based wine label converter.
When GEON NZ went into receivership late February 2013, we moved quickly to acquire the assets of Kiwi Labels in Christchurch. Once secured, the business was safely separated away from the GEON liquidation.
It was in those initial years that a label collective of Rapid/Panprint/Kiwi, led by CEO Greg Howell, formulated the 'independently-competitive' business model which Hexagon employs today.
In July 2014, we consolidated our label assets to be owned by a holding company, which we called Hexagon.
The formation of Hexagon was a signal that a set of resourceful private investors, led by Sydney-based Mercury Capital, intended to increase their involvement in Australasian labels.
Late 2015 we emerged from a contested sale process as successful bidders for the Hally Group. This included acquiring Hally Labels in Brisbane/Christchurch/Auckland, AC Labels in Sydney and Mark-it Labels in Christchurch. We were delighted to welcome the impressive Hally enterprises to Hexagon in December 2015.
Then in early 2016 the family of the late Rob Warren, along with Steve Cowie, selected Hexagon as appropriate owners of Adhesif Labels. Under Rob's direction, Adhesif has been a leader in NZ & AU labels for 35 years. It was a meaningful moment when Adhesif joined Hexagon in April 2016.
During 2016, in Sydney, AC Labels was fully integrated into Hally Labels, creating Hally NSW, a platform for expanding our market position in that critical market.
Kiwi Labels and Mark-it Labels joined forces in July 2017 ... creating a larger, broadly-based business across multiple market verticals. The merger has been profoundly successful. Kiwi's two Christchurch sites combined in Heathcote, simultaneous with the arrival of new converting capability & capacity.
Hally Labels NSW celebrated a key milestone in March 2018, taking possession of an all-new purpose-built facility in Greystanes Quarry industrial park. Update ... Hally's share of the New South Wales market has advanced, to the point that we've recently (Sep-20) added a NSW DC, also in Greystanes.
In April 2018, Rapid Labels acquired the trading assets of Panprint. Clients, equipment & staff migrated to Rapid. This was an important strategic move, enhancing Hexagon's competitive position in New Zealand wine. The merger opened up Rapid's world-class wine embellishment suite for Panprint's prestigious client base. It enabled Rapid to invest in additional equipment for the top end of wine & craft beverage decoration.
In February 2019, Hally's Queensland plant installed a Ravenwood Coater for linerless wraps used in VSP (vacuum skin packaging) retail-ready protein. Hally Labels are a licensed Ravenwood linerless wrap 'printer' for the ANZ region. This has proved an impactful initiative by Hally, complimenting their leadership in Australasian red meat labeling. Demand for VSP linerless packaging is strong, driven by the imperative to reduce food waste.
Between 16/3/20-13/5/20 Hexagon declared a state of emergency, to mitigate the economic & health risks of the Covid-19 pandemic. Across eight uncertain weeks our businesses and our people delivered a masterclass (opinion) ... seamlessly manufacturing mission-critical labels for our essential-business client base. We met a spike in demand for labelled food and beverage products without missing a beat.
On 1/2/21, Hally AU & Adhesif AU joined forces - creating a single Australian business under the Hally brand. Adhesif NSW staff/equipment have relocated to the Hally site in Greystanes. All labels for Australian clients are now converted locally in AU. This has been an important step in Hally building out a multi-state Australian network. Adhesif Labels and Hally Labels in New Zealand are not involved - our independent/competitive NZ business model remains very much in place.
We are delighted to have recently announced the acquisition of Label Partners in Adelaide, effective from 1/4/21. Label Partners & Hally Labels will join forces later this calendar year, initially trading as Label Partners (a division of Hally Labels Pty Limited), and then down the track as Hally Labels SA. David McCloud & staff are staying on, and we look forward to jointly supporting & developing the business in South Australia.