The Hexagon story begins in July 2012, when Tiri Group (Tom Sturgess) & Greg Howell, having owned/managed the business in a former chapter, successfully acquired Auckland-based Rapid Labels.
Then in January 2013, Tom Sturgess & Mercury Capital purchased the Blue Star NZ & Webstar NZ businesses. Bundled inside that group was Panprint, a specialist Auckland-based wine label converter.
When GEON NZ went into receivership late February 2013, we moved quickly to acquire the assets of Kiwi Labels in Christchurch. Once secured, the business was safely separated away from the GEON liquidation.
It was in those initial years that a label collective of Rapid/Panprint/Kiwi, led by CEO Greg Howell, formulated the 'independently-competitive' business model which Hexagon employs today.
In July 2014, we moved our label assets to be owned by a holding company, which we called Hexagon.
The formation of Hexagon was a signal that a set of resourceful private investors, led by Sydney-based Mercury Capital, intended to increase their involvement in Australasian labels.
Late 2015 we emerged from a contested sale process as successful bidders for the Hally Group. This included acquiring Hally Labels in Brisbane/Christchurch/Auckland, AC Labels in Sydney and Mark-it Labels in Christchurch. The Hally companies joined Hexagon in December 2015.
Then in early 2016 the family of the late Rob Warren, along with Steve Cowie, selected Hexagon as appropriate owners of Adhesif Labels. Under Rob's direction, Adhesif has been a leader in NZ & AU labels for 35 years. It was a meaningful moment when Adhesif joined Hexagon in April 2016.
During 2016 AC Labels was fully integrated into Hally Labels, creating Hally Sydney, a platform for expanding our NSW market position.
Kiwi Labels and Mark-it Labels joined forces in July 2017 ... creating a larger, broadly-based business across multiple market verticals. The merger has been profoundly successful. Kiwi's two Christchurch sites have combined in Heathcote, simultaneous with the arrival of new converting capability & capacity.
Hally Labels Sydney celebrated a key milestone in March 2018, taking possession of an all-new purpose-built facility in Greystanes Quarry industrial park. The Hally Express site in Sydney acts as a digital-production & stock-holding satellite, operating in sync with Hally's AU 'mothership' in Brisbane.
In April 2018, Rapid Labels acquired the trading assets of Panprint. Clients, equipment & staff migrated to Rapid Labels. This has been an important strategic initiative, enhancing Hexagon's competitive position in NZ wine. The acquisition opened up Rapid's world-class wine embellishment suite to Panprint's prestigious client base. It has also enabled Rapid to invest in additional equipment for the top end of wine & craft beverage decoration.
In February 2019, Hally's Brisbane plant installed a Ravenwood Coater for linerless wraps used for ready-retail VSP (vacuum seal packaging) protein. Hally Labels are a licensed Ravenwood linerless wrap converter for the ANZ region. This is an impactful initiative by Hally, complimenting their leadership in Australasian red meat labeling.